AI Discoverability Overview
Mangrove Web September 2026

AI Discoverability

Will an AI actually find you?

A plain language look at why AI visibility matters for your organization, and how our technical work and our partner's research work fit together.

Why this matters right now

Search is splitting into two paths. People still type into Google, but more of them are just asking ChatGPT, Perplexity, Gemini, or Claude directly. What those tools say about your organization depends entirely on what they can read, understand, and trust on your website.

37%
of consumers now start a search with an AI tool instead of a traditional search engine
40%
of Gen Z say they prefer AI assistants over Google

When someone asks an AI "what does your company do?" or "who's a good provider in your industry," the AI doesn't call you. It reads whatever it can find on your website and answers from that. If the site blocks AI crawlers, hides content behind heavy JavaScript, or has no structured data describing who you are, the AI either gets the answer wrong or leaves you out of it entirely.

"What is your company?"

This is the first thing we ask ChatGPT, Perplexity, Gemini, and Claude, before we touch anything. It gives us a clear before picture of what these tools currently believe about the company.

This is what people mean by AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization). It's the work of making sure your site is structured so AI systems can find it, read it correctly, and cite it accurately. It sits right alongside your existing SEO work, not in place of it.

Our approach: two layers, working together

Getting found by AI is part technical groundwork and part strategic content. Mangrove handles the technical foundation directly. For the deeper research and content strategy layer, we bring in Cue for Good, a B Corp agency that specializes in AI discoverability research for organizations like yours.

Mangrove, Technical

Technical AEO Audit

The under the hood work: making sure AI crawlers can actually access your site and read it correctly.

  • Full crawlability and bot access check, including robots.txt and Cloudflare or WAF rules
  • Structured data audit covering Organization, Article, and Breadcrumb schema
  • Content visibility check: what's really in the HTML versus hidden behind JavaScript
  • llms.txt, sitemap, and metadata review
  • AI baseline test across ChatGPT, Perplexity, Gemini, and Claude
About 10 hours. Roughly half implemented as quick wins during the audit itself.
Cue for Good, Strategic

GEO Research & Strategy Audit

The language and landscape work: how people actually ask about what you do, and how your content should answer.

  • Competitive landscape: who's being cited for your space right now
  • Research into the real, plain language questions your audience asks AI
  • Gap analysis between those questions and your current content
  • A full written report with content recommendations, prioritized
Contracted through Mangrove. One point of contact, one invoice.

What the technical audit actually checks

There are roughly 28 checks across two tiers. About half of them are quick wins we can fix on the spot during the audit. Anything that touches site structure, authorship, or content formatting gets scoped separately, so you know exactly what's ahead.

robots.txt allows AI crawlers such as GPTBot, ClaudeBot, and PerplexityBot
Organization schema is present and complete
Social and profile links (sameAs) are current and correct
Every blog post carries Article schema with a real author and dates
Publish dates are visible on blog content
Breadcrumb schema reflects the site's actual navigation
Meta descriptions exist on key pages
No duplicate or conflicting schema between the theme and the SEO plugin
XML sitemap is live and submitted to Google
Cloudflare or other security tools aren't silently blocking AI bots
Key content is confirmed present in the raw HTML, not just after JavaScript runs
An llms.txt file is in place to help AI systems parse the site faster

Why accessibility and AI visibility overlap

Accessibility directives exist so screen readers and other assistive technology can process a page and describe it to someone who can't see it. AI crawlers work almost the same way. A well structured, accessible site is already most of the way toward being AI readable, so work you've already invested in tends to pay off twice.

Accessibility
Structured
Content
SEO

How it runs, start to finish

01

Baseline and intake

We run the AI baseline test and walk you through a short live intake session, so there's no long questionnaire sitting in someone's inbox.

Mangrove and Cue for Good
02

Technical audit

Full crawl and schema review. Quick wins get fixed as we go. Anything needing more development is flagged with a clear estimate.

Mangrove
03

Research and strategy report

Competitive research and content recommendations, delivered as one written report in plain language.

Cue for Good
04

Walkthrough and next steps

We go through the findings together and agree on priorities. If you want ongoing content and research support after that, we can connect you directly with Cue for Good, and Mangrove stays available for implementation.

Mangrove and Cue for Good

How it's packaged

Technical AEO Audit

About 10 hours

Can be billed through your existing Mangrove engagement or scoped as a standalone project. Quick wins are implemented within that time. Larger structural changes are quoted separately once we know what they involve.

GEO Research & Strategy Audit

Quoted per project

Delivered by Cue for Good, contracted and invoiced through Mangrove so there's one point of contact throughout. Standard terms are 50% to begin and the balance due within a week of the final report.

Cue for Good is a B Corp certified agency we partner with for AI discoverability research. They're brought in openly on every engagement, so you always know who's doing what.